Search Engine Optimization (SEO) The Key to Internet Success
BY
R. D. Swartz
I know you want to have as many hits on your website as possible and being crafty with your (SEO) search engine optimization is the key to getting lots of hits on your site. SEO is a method to get your website ranked as high as possible in search engines for keyword phrases. When you choose a keyword phrase you must choose one that reflects what you sell and the number of searches and competition for that phrase.
First you need to go to www.googlekeywords.com or www.wordtracker.com and type in the words of the phrase you want to use. Then look at the rankings for each word of the phrase and see how many times it was searched. The higher the searches, the more competition so you need to play with the words and narrow down the phrase to a version that is not so competitive. If you wanted to sell a (Weight Loss E-Book) and the rankings for those words are very high you may end up with (Losing Weight Success Stories E-Book) instead.
You need to remember search engines factor web pages not entire websites so you will need to optimize each particular page. You will get less traffic to your site with a more targeted keyword phrase but the traffic you do get will be customers much more interested in your product. After you have picked your keyword phrase you need to build the content of your pages around it so the search engine algorithms can provide your site with a higher ranking in the search engine result pages (SERP.)
